Jaar: 2023

Mates Rum proudly announces the addition of Menno van Eijk in 2024 to its esteemed team, marking a significant step towards enhancing the brand’s craftsmanship and bringing in global rum expertise.

Menno van Eijk, renowned as Senior Rum Blender at E&A Scheer (8 years), worldwide supplier and Blenders in Rum, brings in his extensive knowledge in Rum craftsmanship on a global scale. He is set to bring a wealth of experience to Mates Rum. His perspective and dedication to the art of rum-making & blending align seamlessly with the brand’s commitment to offer high quality Rum for everyone.

Menno and Bart are best Mates every since and want to show this by the Mates lifestyle. With the many years of sailing experience, we know how to tackle challenges and prepare for good and bad weather.

Together we are strong and play a key part in shaping the future of Mates Rum, contributing our experience. Together, their combined strengths strengthen the brand’s position and promise an exciting journey ahead.

“We are thrilled to welcome Menno van Eijk to the Mates Rum family. His global perspective and mastery in Rum craftsmanship perfectly fits our vision for the brand,” said Bart Jonker, overseeing operations at Mates.

Mates Rum, aims to expand their presence in the ever-evolving landscape of premium spirits. Menno van Eijk’s addition reinforces the brand’s commitment to delivering exceptional quality, international experience and story telling.

As Mates Rum looks forward to this new chapter, consumers can anticipate an enhanced and sophisticated range of products that reflect our dedication to the art and science of Rum but mainly our love for the Mates lifestyle.

Cheers Mates to a bright future!

Mates for life!

Bart Jonker & Menno van Eijk

www.drinkwithmates.com

Mates Rum Goes Global: Embarking on an International Rum journey with Heineken Slovensko

We’re excited to share some incredible news with all our rum enthusiasts and supporters! We are thrilled to announce expansion into the international market; Slovakia. As the global demand for premium rum continues to surge, we are proud to take this significant step forward. We are delighted to reveal our strategic partnership with Heineken Slovensko, a renowned name in the beverage industry.

Our journey began with a vision to create a drink that is Made by Mates and Drink with Mates. Our focus lies on quality Rum, shared moments, and an all-season drink. Today, thanks to the support of our customers and the dedication of our team, we are ready to take Mates Rum beyond borders.

The global rum market is experiencing an exciting resurgence, with an increasing number of consumers seeking unique and authentic experiences. Mates Rum has been at the forefront of this movement, consistently delivering a range of Rums that cater to different palates and most importantly the way you like to drink it. This expansion allows us to introduce our distinctive offerings to new audiences, creating a global community of Mates.

We are thrilled to join forces with Heineken Slovensko, a name renowned for its expertise in the beverage industry. This collaboration brings together Mates Rum’s artisanal craftsmanship with Heineken Slovensko’s distribution network and market insights of Slovakia. Together, we will elevate the rum experience in Slovakia.

As we expend into international waters, our dedication to create Mates Rum remains steadfast. Our existing product lineup, cherished by our Mates, will be made available to a wider audience. From our classic Mates Gold Rum to our new White and XO Rum, we will keep innovating and keep it close to our vision.

We invite you to join us on this exciting adventure as Mates Rum sets sail into new horizons. As we expand our reach, we remain committed our lifestyle and shared Mates moments, no matter where you are in the world. Keep an eye out for Mates Rum at your favorite Bar, Restaurant, Liquor store, Festival or whatever, and stay connected with us through our social media channels and website.

Cheers Mate becomes an important saying, so we ask you to raise your Mates Rum and cheers with us.

Made by Mates | Drink with Mates

Bart Jonker

For media inquiries or more information, please contact:
B.G.P. Jonker
info@drinkwithmates.com
www.drinkwithmates.com
+31 641 19 94 35

Follow us on social media:
#drinkwithmates
@drinkwithmates

Mates Rum Meets Michelin Magic; Jermain de Rozario

In the heart of the quaint town of Helmond, where cobblestone streets wind through historic architecture, a new and extraordinary collaboration was brewing. Mates Rum, celebrated for its exquisite blends of Caribbean Rum, had set its sights on a partnership that would redefine culinary artistry. Their partner? None other than the culinary virtuoso, Michelin-starred chef Jermain de Rozario of the renowned restaurant De Rozario.

It began with a conversation that sparkled like the finest spirits. Mates Rum’s deep understanding of the nuanced flavors and complexities of rum, particularly their distinctive blend of Dominican Republic, Barbados, and Jamaican rums, found a perfect match in Chef Jermain’s unyielding pursuit of culinary craftmanship and passion for the Asian cuisine. Both saw a new project to bring back the Indonesian Craft spirits and combine it with the true taste of Rum.

The cornerstone of this partnership was the extraordinary Indonesian Batavia Arrack, a unique sugar cane distillate. The Batavia Arrack’s journey start with sugarcane fermentation with red rice and wild yeast to its distillation in the ancient Chinese method, followed by six months of aging in teak wood, fascinated both the rum connoisseurs and the culinary enthusiasts.

The first meeting between the Mates Rum team and Chef Jermain was marked by an exchange of stories, ideas, and a shared passion for pushing the boundaries of taste. Jermain and he’s team enjoyed the diversity of all the rums from the world, each with its own tale to tell.

As for the Rum, the smoothness of the Dominican rum complemented the boldness of the Jamaican high ester rum, while the Barbadian spirit added its own layer of intrigue. And then, the Batavia Arrack, with its rich complexity and woody undertones, added an exotic twist that set their creativity and added profiles that remind Jermain to its roots..

From Rum blending to the kitchen and from the Caribbean to Indonesia, one is the opposite of the other and differs in profile, smell and taste. Two completely different worlds that are similar in their base; Sugar Cane or passion for what we do. Therefore we have found the philosophy of balance.

Rwa Bhineda — The Philosophy of Balance

The Indonesian Hindus believe in integrating dualism, which is the idea that two opposite things depend on each other to exist. You can’t have a day without light, black without white, low without high, joy without sorrow, etc. This is the core tenet of Rwa Bhineda.Rwa Bhineda promotes an appreciation of opposites and differences. Indonesian Hindus are taught not to despair too much, because there will always be joy to balance it. Joy on the other hand should not be celebrated too excessively, for it will eventually be balanced by sadness.